Digital Production: “Opportunities at Middlesex University”

Introduction

The Digital Production module focuses on developing written and verbal communication skills, collaborating with fellow students, and exploring different areas of media production. Throughout the module, we participated in workshops with lecturers and peers, gaining practical experience in using cameras, editing software, and the latest equipment available at Middlesex University.

As part of this module, I was selected to be a team leader in a small group tasked with creating a short promotional film aimed at prospective students. The purpose of the project was to showcase our experiences at Middlesex University and highlight the opportunities available to new students.

Project Idea: “Opportunities at Middlesex”

During one of our classroom sessions, I developed the idea of creating a promotional video titled “Opportunities at Middlesex.” The video would be approximately three to four minutes long and would focus on student life, personal experiences, and the opportunities available at Middlesex University.

As team leader, my responsibility was to help develop the concept, organise ideas, and encourage collaboration between team members to ensure that we communicated our experiences effectively.

Crew Members and Individual Goals

1. Will Berendt – Producer

Will aims to explore different areas of media and develop his skills in subjects that interest him, particularly game design. He is keen to meet new people, exchange ideas, and discover new creative opportunities. After completing his BA in Game Design, he hopes to pursue career opportunities within the gaming industry.

2. Chris Nguyen – Co-Producer

Chris aims to become more independent during his university experience. He looks forward to developing his personal skills, taking on new responsibilities, and making the most of the opportunities available at Middlesex University.

3. Aman Kapoor – Team Member

Aman is interested in exploring game design at university, particularly the foundation year and the opportunities available throughout the course. He hopes to understand how the degree can help him develop his creative and technical skills and prepare for a future career in the gaming industry.

4. Giarni Heaney-Abizadeh – Team Member

Giarni wants to explore the university's gaming society, connect with other students who share similar interests, and develop friendships within the gaming community. He is also looking forward to gaining the degree he has always wanted to pursue.

Promotional Video Concept

The main aim of our promotional video is to highlight the gaming society at Middlesex University, alongside the wider range of interests and opportunities available to students.

We plan to interview members of the gaming society to discover why they joined, how long they have been studying at the university, and how participating in the society has helped them make friends and develop their interests. We could also ask about their favourite games of all time and their views on the history and development of the gaming industry.

These interviews would provide an engaging and personal insight into university life. By combining student interviews with footage of the university environment and gaming-related activities, we hope to create an informative and entertaining promotional video that appeals to prospective students.

Ultimately, “Opportunities at Middlesex” aims to demonstrate how Middlesex University can help students develop their skills, build friendships, explore their interests, and work towards their future ambitions.

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  Campaign Social Media Project

Middlesex University is starting a new social media campaign with goals

The campaign seeks to use the power of social media platforms

The purpose of this campaign is to draw attention to the university's excellent media courses for:

•to attract new students who are interested in media studies.

•To attract outstanding students who are interested in pursuing a career in this industry

•To The unique qualities of the various opportunities and resources it gives students in the media part through attractive images, informative blogs, and engaging new films.

 

 This campaign will not only generate awareness about the university, but it will also motivate aspiring young media students who are thinking about attending Middlesex

•to raise awareness of its aims and newcomer students.

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•To reach a larger audience and spark the interests of persons thinking about pursuing their higher education.

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•For this, we created a 3-minute short film to be given to the new students to advertise the opportunities at Middlesex with different people of different backgrounds across the world.

​Middlesex University realises the potential of this social media campaign to reach a broader audience and engage with new applicants in a more engaging and personal way

For example, Facebook, Instagram, and TikTok may be useful platforms for reaching and connecting with the target demographic.

The social media campaign may be adapted as effective to communicate the benefits of attending the university

To select the most successful platform for a social media campaign targeting new students interested in applying to Middlesex University,

Reflection on the video 

In this video, me and my peers came up with why we wanted to go to university at Middlesex. For me speaking that I wanted to go to university. Middlesex University is an important milestone in my education and specialist development. In the digital production intensive module, our focus is to create a promotional video for the new students or other topics that might be interesting. For myself, I come up with an idea for my group as team leader.  One of my ideas is to talk about different opportunities for new students who want to join Middlesex University. This module was enjoyable as I oversaw giving the other team players knowledge of what to do. One that went less well was that some of my peers were not present to do the tasks like filming, editing and final touch in the final video.  

Likewise, I am looking forward to investing my time in many different modules during my time at Middlesex University. The differently next time I was unwell I sort it out to get the tasks done on time such as deadlines, giving feedback to them on what they liked or disliked as a team leader. ​Discussing my other students might be helpful and encouraging because they may have different viewpoints or relate their hopes and experiences with university life. Our discussions regarding my course, skills, and knowledge on how to plan to make use of the university's opportunities to further my professional prospects may also result from it for the new students studying at Middlesex University. making this film with peers may also aid in the creation of support groups since everyone can assist one another at university I feel it went excellent and went well as part of my group is getting the video on the deadline and there are a couple of things I could improve on the video is editing sectors in the video for examples to crop the size of the pictures, videos and video myself on the camera to speak directly to the target audience. For this, I must have more time to do this. 

I was very pleased with my team which all performed excellent way to performs because we had good communication with each other due to some of us being unwell or not present during the seasons such as discord or Zoom calls. Which is very important for us to be satisfied with the final product. I said to my peers "Congrats on the film, I'm sorry that I missed a month of illness as your team leader but I congrats on everyone plus well-done everyone in the team for putting the film together and getting it done. I'm very pleased you all" ​​​​